Trust is now the essence of leading for the 2020s. It is THE catalyst that enables entire businesses to go further faster through challenging times.

Leaders that proactivley involve employees get significantly better results because they are trusted. They lift their impact through conversations, rather than limiting it through telling.

Trusted leaders have evolved their style to the needs of the current workforce and are seeing much better results using powerful conversations and involvement.

Growing impact requires leaders to lead a powerful conversation that binds the business purpose and strategy with the needs of the team. Consistently linking communication to the business vision in a way that ignites the team, ensures greater impact and greater trust in leaders.

In Switch Paul Matthews,

• explains why communication is the most important skill for leaders right now

• shows how to build trust, greater impact and bigger results

• walks readers through the powerful conversation approach

• keeps it real with lots of stories, anecdotes and tips.