The influence we have as communicators depends on our positioning in the organisation and delivering on our promise to help achieve the business vision.
Increasing our influence requires us to work collaboratively with the organisation. This in turn requires us to understand and align with the business priorities.
The ultimate outcome for communicators is to embed communication as part of the culture of the organisation. This needs focus and effort from the function.
In my latest article, published in the Journal or Internal Communication (Nov 2018), outlines how to raise our profile and create more value from the communications team.
Critical questions for communicators include:
Does the team understand the business and align to priorities?
What structure is in place to ensure you provide the service the business needs?
Are you delivering value and demonstrating this?